copy of Actyva Coloro Swatches

THE COLORING REVOLUTION

The verb "color" has several meanings, but when we think of the color made in the hair salon, we immediately associate it with a specific type of product and gesture: we instantly imagine the color tube, the application with the bowl and brush as well as precise results in terms of white hair coverage. However, outside the context of the show, the mind explores different concepts: "coloring" thus becomes synonymous with illuminating, animating, giving expression, bringing depth, lighting, giving light and life.

Equipped with an innovative texture, innovative technology and a new method of application, ACTYVA COLORO has been designed precisely to redefine the traditional concept of hair coloring and offer extraordinary results, turning on reflections and illuminating all hair.

The revolution ofACTYVA COLORO also affects the effects obtained in terms of coverage: it is indeed the only semi-permanent coloring based on a new pH modulation technology that makes it possible to offer services even to customers with white hair, providing light and natural results that minimize the root effect and the constraints generally associated with coloring. ACTYVA COLORO redraws the boundaries of hair coloring even in terms of naturalness and skin tolerance.

In addition to containing coconut oil and Velian Complex, it has been formulated according to the Green&Clean Cosmetics specifications, which means that it has a very high percentage of ingredients of natural origin, that it is certified vegan and dermatologically tested.