ACTYVA COLORO n°7.3 golden blond 60 ml
The verb "color" has several meanings, but when we think of the color made in the hair salon, we immediately associate it with a specific type of product and gesture: we instantly imagine the color tube, the application with the bowl and brush as well as precise results in terms of white hair coverage.
However, outside the context of the show, the mind explores different concepts: "coloring" thus becomes synonymous with illuminating, animating, giving expression, bringing depth, lighting, giving light and life.
Equipped with an innovative texture, innovative technology and a new method of application, ACTYVA COLORO has been designed precisely to redefine the traditional concept of hair coloring and offer extraordinary results, turning on reflections and illuminating all hair.
The revolution ofACTYVA COLORO also affects the effects obtained in terms of coverage: it is indeed the only semi-permanent coloring based on a new pH modulation technology that makes it possible to offer services even to customers with white hair, providing light and natural results that minimize the root effect and the constraints generally associated with coloring.
ACTYVA COLORO redraws the boundaries of hair coloring even in terms of naturalness and skin tolerance. In addition to containing coconut oil and Velian Complex, it has been formulated according to the Green&Clean Cosmetics specifications, which means that it has a very high percentage of ingredients of natural origin, that it is certified vegan and dermatologically tested.
In the hills of Umbria, near our production site, we converted 20 hectares of land to organic farming in 2006.
Thus began a long and intense experiment with plants in our "open-air laboratory", a research activity that continues to this day and which has given us unprecedented results for cosmetics.
After a long period of study, we selected four plants for their emollient and soothing properties; these are native, hardy and resistant species that do not require much water and that we grow according to organic farming techniques in our Kemon Open Lab.
The Velian Complex derives from the association of:
• Mullein (Verbascum densiflorum): with soothing power
• Immortelle (Helichrysum italicum): with calming and refreshing power
• Linum (Linum usitatissimum): with protective and emollient power
• Chamomile of dyers (Anthemis tinctoria): with antioxidant power
It is a patented blend of plant extracts resulting from extensive scientific research conducted by Kemon in collaboration with Vivacell Biotechnology (Denzlingen, Germany) and the University of Ferrara.
ACTYVA COLORO has been enriched with this very important ingredient to increase the protective action on the scalp throughout the coloring process. I
Results
NATURAL OR INTENSE AND VIBRANT COLORS
MAXIMUM BRIGHTNESS SOFT AND SILKY HAIR, VISIBLY BEAUTIFUL AND HEALTHY
COVERAGE UP TO 60% WITHOUT ROOT EFFECT
PERFECT PATINAS
NEUTRALIZATION OF UNWANTED REFLECTIONS
EXCLUSIVE REFLECTIONS
